A visit to the glamorous divorce ranches of the Mad Men era.

A visit to the glamorous divorce ranches of the Mad Men era.

A visit to the glamorous divorce ranches of the Mad Men era.

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July 21 2010 5:29 PM

Betty Goes Reno

A visit to the glamorous divorce ranches of the Mad Men era.

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When the curtain fell on the third season of Mad Men, Betty Draper, our favorite housewife in crisis, was on her way to Reno to get a divorce. When we see her again this Sunday, it'll be a year later, and Betty will be divested of Don and married to Henry. But it'll be a shame if the show doesn't give us a taste, perhaps in flashback, of what happened to her in the Silver State. We could see Betty riding horses, gambling, and flirting with cowboys at one of the famous "divorce ranches" in Nevada. In such a scene, we would watch her participate in what was essentially a rite of passage for women who, at a time when divorce was still taboo in much of the country, were doing something bold and rebellious that would forever alter their lives. There is a reason Walter Winchell called the change a divorcee went through a "Reno-vation."


From the 1930s to the early 1960s, Nevada—and Reno in particular—served as the divorce capital of the United States. Few other places made ending a marriage so easy. New York, for example, would grant a divorce only if one spouse could prove that the other had been adulterous—with pictures, perhaps, or an eyewitness. Even with the evidence in hand, an aggrieved spouse still had to wait a year between filing for divorce and being granted one. By contrast, Nevada offered nine grounds for divorce—impotency, adultery, desertion, conviction of a felony, habitual drunkenness, neglect to provide the common necessities of life, insanity, living apart for three years, and extreme cruelty entirely mental in nature—and required no proof. (According to The Divorce Seekers: A Photo Memoir of a Nevada Dude Wrangler by Bill and Sandra McGee, mental cruelty, the most popular charge, "could cover a wide variety of complaints, even something like 'she talks to me when I'm trying to read,' or 'he interrupts me when I'm trying to write.' ") Best of all, there was no waiting period, provided one of the spouses had been a resident of the state for at least six weeks.

The six-week rule was established by a 1931 bill that was designed to gin up Nevada's economy in the midst of the Great Depression. (The state also legalized gambling that year for the same reason.)  Nevada had been doing a brisk divorce trade ever since Mary Pickford made headlines by winning her divorce there in 1920, when the residency requirement was six months. Wealthy people started arriving from all over the country, and spending millions of tourist dollars while they waited out their stay. Of course, not many people could afford such an extensive visit, so, in reducing the period to six weeks, the Nevada legislature hoped to make these divorce vacations more accessible.

The plan worked. According to journalist Robert Wernick, the number of divorces in Nevada "rose steadily, from a thousand a year in the '20s to a peak of over 19,000 in 1946, every one of them providing an outlay of hundreds if not thousands of dollars on local goods and services." Most of those took place around Reno, in Washoe County, where bars, hotels, ranches, and casinos sprang up to cater to the divorce crowd. Nevada remained an upscale destination, although some less affluent divorce seekers took jobs as waitresses and card dealers to pay for boardinghouse rooms. Because the husbands had to work (or wanted to stay behind with their mistresses), the vast majority of those who descended on Reno to end their marriages were women. A whole lexicon sprung up around this migration of wives: Along with getting "Reno-vated," women went to "take the six-week cure." They sometimes brought a "spare," or a second husband. Very often they found themselves trashing their housewife dresses for jeans and boots, flirting and drinking and dancing in a way that would have been considered improper back home—an attitude that was, fittingly, called "going Reno." And divorce seekers who really wanted a taste of the Western lifestyle went to stay at what came to be known as "divorce ranches."

Even before the 1931 law, some horse ranches had begun taking in "dudes" (out-of-towners, male or female) in order to earn a little extra income. They offered guests a slice of the Western experience—riding, swimming and fishing, and trips to the rodeo. Soon they were sheltering dudes who were looking to shake a spouse. Sometimes the atmosphere was rustic, like at the TH Ranch, where accommodations consisted of a series of one-room cabins without running water or toilets. On the other end of the spectrum was the Flying M E Ranch, which offered comfortable guestrooms in a large, modern ranch house, a swimming pool, and an air of exclusivity. The Flying M E became so well-known for keeping their guest list hush-hush that even nondivorcing celebrities, like Clark Gable, vacationed there.

Since most divorcees-to-be had ironed out the terms of their divorces and filed their paperwork back home, their only real job in Reno was to pass the time. According to Bill McGee, who worked as a dude wrangler at the Flying M E, a typical day at a divorce ranch might have looked like this: horseback riding in the morning, an after-lunch trip into town for shopping or a visit with a lawyer, and then, in the evening, cocktails, communal dinner, and another car trip to a bar or a casino, where the ladies would dance and drink and gamble.